Clara Martin is a London based Menswear designer and has currently just shown her Spring Summer 2016 collection at London Collections: Men.
Based on London youth culture and a reluctant coming of age story. Witty slogan tees and jumpers are featured juxtaposed with luxurious British wool coats and bellowed wide leg trousers. The signature fabrication of bonded lycra and cotton features heavily, but with a more seasonal approach with joggers having a cotton fleece lining for added warmth. There is a sense of attitude that represents London so well and an ease to all the clothes that depicts the Clara martin brand perfectly.
Creative Direction: Andre H.Modeste
Photography: Gavin SF
Art Direction: Sharkkana Pryce
Editing: Andre H.Modeste
2nd Camera Op: O'Shaya Dawkins
Models: Tyler Wright, Jean-Luc Harderwijk and Louis Ball.
Footwear: Palladium Boots
Clara Martin SS16 was shot in studio 1 by our in-house team.